Did your designs for League of Girls and Boys, the name of your brand, come about by observing your own children or more to fulfill your own desires as to what you would like to see on them?
Both really. Children have their own take on clothing. I know kids, who will only wear pjs to school, and that’s just their thing. I think the aesthetic is so disparate that I cannot bring all of that together. But I do know that when something is comfortable and of really good quality that my daughters love to wear it because it just feels good on their body. They notice and appreciate that.
The other part is that there really is a gap in the market and children’s underwear has just been overlooked besides advertisements for cartoon characters.
The project that I am working on now is kind of a utopia scenario. In my ideal world I could dress them in whatever I wanted to. My hope is that I am creating clothing that children will want to wear because they are comfortable and they are cute, but that their parents will also want them to wear. We get so many gifts where I would never in a million years want to put it on my children but my kids they love it so much.
Photography by Layli Samimi