But how do you ensure that these short feel good moments are actually part of a wider narrative. I am just wondering especially because there are many who criticize this ‘click in the moment’ activism on social media, that almost serves as emotional masturbation, where you just feel good about yourself because you feel like you contributed something to the world by posting a video, a call for fundraising etc
What we are trying to do at SoulPancake is go beyond mere consumption of content. We aim to have real world impact. Now that impact might not mean that every single person who watches a piece of our content will go off into the world and start an NGO, but maybe it’s something small. Maybe a video we make about showing gratitude, results in a kid expressing their thanks to their teacher, or perhaps a video we made about a young person dealing with a terminal cancer diagnoses challenges a viewer to re-think their priorities. Honestly, I think people who are criticizing ‘click in the moment’ activism on social media have too much time on their hands or are feeling guilty for not doing more themselves. When people are doing the work in this world that is truly necessary, they don’t usually have time to criticize anyone else’s efforts.
Photography by Layli Samimi