The idea that you want to do things that are natural, is that because it’s missing or is it just an important reflection of your own lifestyle?
I am just making things that make sense to me honestly, it doesn’t stem from a business philosophy. I am kind of repulsed by the idea of polyester period and always have been.
Right now I am dyeing everything myself naturally, and I am really really interested in the idea of natural dyes. It is something that I learned more and more about and am continuing to experiment with. It’s honestly the part of the business that I am most excited about.
It allows me to actually make something, since I am not sewing every garment myself unfortunately, as cool as that would be. The dyeing process gives me that hands on element, which is really fun.
Photography of Shaadee's natural dye by Layli Samimi