Having a creative background, how do you deal with the business aspect of things?
It’s totally overwhelming and every single day is challenging because you are faced with new questions and you have to recalibrate. It also entails the aspect of meeting specific deadlines within the fashion calendar, managing contractors, finding a reliable pattern maker, figuring out who to send stuff to, to get publicity, and the list goes on. But you learn so much and there is so much opportunity for growth.
Photography by Layli Samimi